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Perfection Fresh Australia, has become the newest partner of the MiniRoos grassroots program, as well as an official supplier of the Socceroos and Westfield Matildas.
Over the next two years, Qukes® will partner with Football Australia to help deliver the MiniRoos program nationally, supporting girls and boys aged between four and eleven to engage with football, learn the game, be active, and make new friends in a diverse, safe and inclusive environment. MiniRoos branding will also be present on Qukes® product packaging distributed to grocers and independent retailers across the country.
The partnership announcement comes as Perfection Fresh launches a new, national television campaign for Qukes® ahead of the return to school for families across Australia. The partnership will serve to uphold Qukes® Baby Cucumbers as the ideal healthy sporting snack for Australian footballers of all ages and abilities, and a must-have addition to lunchboxes and kit bags around the country.
Qukes® are specially bred for their small size, measuring between 8.5cm and 12cm long. They have a crisp delicate skin and flesh with a mild refreshing taste, offering a nutritious snack for kids and adults alike. Qukes® are the perfect half time snack, handheld, portable, no waste, and contain:
- High water content with mineral salts like potassium and magnesium for hydration - B Vitamins for energy metabolism
- Vitamin C and zinc
Perfection Fresh Australia Chief Executive Officer, Michael Simonetta, said: “We’re really excited to establish Qukes® Baby Cucumbers as the perfect sporting snack for Aussie kids. Our partnership with Football Australia and the MiniRoos allows us to reach the next generation of fresh produce consumers, educating them on the benefits of fresh produce, healthy eating and regular activity.”